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Hey Future-Proof Fam!

Hope your pixels are aligning this week! 👋

Ever dreamed of starting your own design studio but felt stuck in analysis paralysis? I get it. Today, I'm sharing my journey from contemplating a studio launch to hitting $1M in revenue, and the crucial questions that made it all possible.

The "Should I?" Stage 🤔

Starting a studio is scary. Like "staring at a blank Figma canvas with a client breathing down your neck" scary. But smart risk assessment can turn that fear into your superpower.

My Reality Check Framework ✨

When I was weighing up this decision, I had been planning a baby with my partner (talk about timing!) and needed to be strategic. Here's what I asked myself:

• Financial Runway: How long could I sustain myself without income?
• Plan B Strength: How quickly could I land a full-time role if needed?
• Validation Timeline: What would be clear signs of success/failure?
• Personal Factors: How would major life events (hello, baby!) impact this?

The 6-Month Experiment

I set a 6-month trial period. Luckily for me, I got the validation I needed in just 2 months! Sometimes the universe gives you a high-five when you least expect it.

Quick Tips for Your Studio Launch

• Start with a clear timeline: Set a specific trial period (mine was 6 months)
• Define success metrics: What does "working" look like to you?
• Build your safety net: Calculate your runway and have a solid Plan B
• Watch for early signals: Look for momentum indicators in the first few months

The current state

12 months later, we've crossed $1M in revenue. But here's what matters: it wasn't blind luck. It was calculated risk-taking, clear success metrics, and the courage to experiment within safe boundaries.

What's Next?

In the upcoming emails I'll break down the exact steps I took to land our first clients. Trust me, it's not what you'd expect!

Stay creative,
Chris

P.S. Reply to this email with your biggest question about starting a studio. I read every response!
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